Jane Says.....: Open letter to Howard Schultz

Sunday, September 19, 2010

Open letter to Howard Schultz

Ok, I buy into one store, one barista, one great cup of coffee.

I do not care for the new fall drink slogan "Take comfort in rituals". Why not just say "We want you addicted" or "Let us be your habit of choice"

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5 comments:

Diane said...: I like your slogan better.; September 19, 2010 at 5:46 PM
Kim Thomas said...: Hate the new slogan; September 19, 2010 at 6:51 PM
Anonymous said...: Oh dear, a sweater and scarf - not a good sign. Mom; September 19, 2010 at 9:36 PM
Queen B said...: haha. truth in advertising :); September 20, 2010 at 6:57 AM
KFuj said...: I don't mind the new slogan; September 24, 2010 at 10:33 AM